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“Our vision is to nurture every unique child by supporting and encouraging them to realise their potential through play.⁠” – Victoria Reading, founder of The Freckled Frog


Started in 2009 in Melbourne, Australia by Victoria Reading who simply couldn’t find the right sort of toys for her boys Harry and Jock.  Her boys are an integral part of the Freckled Frog testing team who have not been afraid to speak their minds on when Victoria has got a design right and also when she needed to go back to the drawing board. Combining their expertise with Victoria’s firsthand knowledge of what parents and educators wanted, The Freckled frog today has created over 150 products that are designed to be open-ended, gender neutral toys promoting inclusiveness and cultural diversity. Being Australia’s educational toy leader, their best-selling categories include construction and imaginative play toys for toddlers.


The Freckled Frog hope to inspire children’s:
1. Imagination through engaging open-ended play
2. Creativity through self-exploration
3. Learning through fun activities
4. Playtime through pure happiness

Found in classrooms in over 25 countries…. naturally your children’s safety is their no.1 priority.

All of their toys are put through the toughest of tests to ensure that they are safe for young children, enabling them to be durable enough to withstand the most vigorous daily classroom or home play for years to come. Due to their fastidiousness over designing, manufacturing and providing you with the best toys, all must pass the fussy test – Fun, Unique, Safe, Strong and Educational before coming out to the market.


Their entire range including the popular small world toys are only made with FSC certified wood, which ensure it comes from sustainable sources helping to conserve and protect forests and wildlife.


"Providing global standard learning resources is our business, but nurturing children through play is our passion"– The Freckled Frog


*Edited from


All The Freckled Frog products found on our webstore are certified according to ASTM F963-17, EN71 and Australian/New Zealand Standard on Safety of Toys.

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